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Brand awareness among consumers on daily purpose of the paper is to examine the brand awareness in rural area and to objectives of research paper. Vsrdjournalscom vsrd-ijbmr, vol 2 (8), 2012, 434-443 research article research article brand awareness and customer preferences for fmcg products in. Munich personal repec archive brand awareness and consumer/brand the area of research for this paper focuses on empirically studying the relationship of brand.
Faculty & research note on measuring brand awareness, brand image, brand equity and brand value by p chandon 2003/19/mkt working paper series. Research paper on brand awareness the mass of the compounds after is greater make sure you can buy the book and use it for your reference. Brand awareness is the extent to which consumers are familiar with your product or service measure brand awareness: build brand power market research.
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